Identifying Future Directions and Challenges in Developing a Product or Service (產品/服務開發的未來動向及挑戰)
I. Pre-Listening Exercise II. Listening Exercise III. Post-Listening Exercise
Check the meanings of the following words and expressions:
striving to satisfy consumer demand advance product technology management guru integrate its efforts with widely commercialized
1. What is a source of innovation in Taiwan’s bedding sector? A. Government investment B. the biotechnology industry C. innovative products and services
2. Why has Elsa Bedding Franchise in Taiwan established a research and development division? A. to advance product technology B. to receive an additional 30% of base salary C. to receive a bonus if results of their research lead to a patented technology
3. Why must a company incorporate innovation? A. to increase productivity through innovative products and services B. to integrate its efforts with the recently emerging biotech industry C. to identify customers’ needs
4.How will ELSA employees receive a bonus? A. if results of their research lead to a patented technology B. if the company can successfully integrate its efforts with the recently emerging biotech industry C. if the company can position itself as a leader in Taiwan’s bedding sector
5. When do R&D employees receive on-the-job training? A. every other weekend B. each Saturday morning C. each Sunday morning
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Write a paragraph that makes an inference from statistics regarding a product or service by following this structure:
1. Introduce a sector or industry concerned with the development of a specific product or service. 簡述部門或產業對特定產品/服務的關注 2. Describe product or service development in detail. 針對特定產品/服務的發展詳細說明 3. Cite a specific application. 舉一個特定應用實例 4. Describe future directions or potential applications of this product or service. 說明該產品/服務未來的發展方向及其發展潛能
