Identifying Future Directions and Challenges in Developing a Product or Service (產品/服務開發的未來動向及挑戰)
I. Pre-Listening Exercise II. Listening Exercise III. Post-Listening Exercise
Check the meanings of the following words and expressions:
technological restrictions imposed by further exacerbated by mergers and alliances inevitably forcing product innovation strategies
1. What evidence suggests that the local automotive industry has reached international quality standards? A. ability to conform to available resources B. various product innovation strategies C. the tremendous amounts of capital invested in R&D and design
2. How is the Taiwanese automotive industry limited? A. its rather small market B. technological restrictions imposed by overseas parent manufacturers C. both A and B
3. Why have mergers and alliances occurred? A. Taiwan’s accession to the World Trade Organization B. overproduction in the global automotive market C. expansion of the domestic market share
4.What has made up for the previously tarnished image of automotive manufacturers? A. half a century of development B. product differentiation C. high-quality models at competitive prices
5. How has Taiwan’s accession to the World Trade Organization affected local automotive manufacturers? A. positively B. neutrally C. negatively
Score =
Write a paragraph that makes an inference from statistics regarding a product or service by following this structure:
1. Introduce a sector or industry concerned with the development of a specific product or service. 簡述部門或產業對特定產品/服務的關注 2. Describe product or service development in detail. 針對特定產品/服務的發展詳細說明 3. Cite a specific application. 舉一個特定應用實例 4. Describe future directions or potential applications of this product or service. 說明該產品/服務未來的發展方向及其發展潛能
