有效撰寫英文商業策略 (Writing Effective Business Strategies)

Exercise 672

Explaining Difficulties in Developing a Product or Service
(描述產業所面臨的困境)

I. Pre-Listening Exercise
II. Listening Exercise
III. Post-Listening Exercise



I. Pre-Listening Exercise [Top]

Check the meanings of the following words and expressions:
  • physiologically healthy
  • suddenly deteriorated
  • sickbay
  • intensive care unit (ICU)
  • coroner’s autopsy
  • heart palsy
  • incurred
  • professional ethics
  • encounter resistance from
  • pose a potential threat


II. Listening Exercise [Top]
Listen to the conversation by pressing the "Play" button and then answering the following questions. Press the "Final score" button to check your quiz results.


1. What does medical treatment involve?
A. a sense of professional ethics
B. assigning of fault to a particular party
C. a degree of risk

2. After how many days did the young soldier’s condition suddenly deteriorate?
A. after four days in the sickbay
B. after six days in the sickbay
C. after one week in the sickbay

3. What do family members need to complete procedures to receive compensation for death incurred from military duty?
A. the coroner’s report
B. a consensus among all attending physicians on the cause of death
C. authorization from the chief sickbay administrator

4. How many days of emergency rescue procedures did the medical personnel in the sickbay perform?
A. one day
B. two days
C. three days

5. Where do professional health care administrators encounter resistance?
A. from medical consumers
B. from the military
C. from the general public


Score =


III. Post-Listening Exercise [Top]

Write a paragraph that makes an inference from statistics regarding a product or service by following this structure:

1. Describe the general setting for developing a particular product or service.
描述產品或服務研發的流程配置
2. Introduce the main problem(s) that managers face in developing that product or service.
描述產品或服務研發主要的問題點
3. State the implications or consequence of the problem(s) remaining unresolved.
描述不解決問點的後果