Describing Organizational or Technical Needs (描述組織或科技需求)
I. Pre-Listening Exercise II. Listening Exercise III. Post-Listening Exercise
Check the meanings of the following words and expressions:
1. Why is there a slow growth rate of 5% among individual banks? A. tremendous changes in the finance sector in Taiwan in recent years B. a gradual increase in consumer demand C. the large number of banks in Taiwan
2. What is a complex task? A. analyzing transaction data B. devising organizational strategies of banks C. remain abreast of the latest market trends and opportunities in Taiwan’s finance sector
3. What are Taiwanese banks actively promoting? A. the availability of Internet-based financial data B. the lifetime value of consumers and long-term transaction fees C. wealth management banking
4. What has enabled customers to remain abreast of the latest market trends and opportunities? A. the relative inflexibility of strategies that banks offer B. the potential contribution of wealth management practices to bank revenues C. the availability of Internet-based financial data
5. What do many newly established banks have difficulty in doing? A. retaining loyal customers B. distinguishing their financial services from those of well-established banks C. devising promotional strategies to lure new customers
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Write a paragraph that makes an inference from statistics regarding a product or service by following this structure:
1. Briefly introduce a technology sector or market niche. 簡述一個科技部門或市場利基 2. Describe an external or internal factor affecting that sector or niche. 內外部影響科技部門或市場利基的因素 3. Introduce a specific problem(s) that hinders development of that sector or niche. 描述一個阻礙科技部門或市場利基發展的問題 4. State the technical or marketing need that must be addressed to resolve this problem. 說明必須解決這個問題的科技或市場需求
