有效撰寫英文商業策略 (Writing Effective Business Strategies)

Exercise 660

Making Inferences from Statistics
(統計結果的推論及應用)

I. Pre-Listening Exercise
II. Listening Exercise
III. Post-Listening Exercise



I. Pre-Listening Exercise [Top]

Check the meanings of the following words and expressions:
  • relaxed financial market regulations
  • financial services island wide
  • strong market competition
  • gain a competitive edge
  • unique market niche
  • unique market niche
  • frugal
  • cultivating personal tastes
  • credit-based than cash-based society
  • purchasing habits ?


II. Listening Exercise [Top]
Listen to the conversation by pressing the "Play" button and then answering the following questions. Press the "Final score" button to check your quiz results.


1. What is the result of the Taiwanese government relaxing financial market regulations in 1980 for overseas firms?
A. current low interest rates
B. extended credit through the pervasive use of credit cards
C. the establishment of 16 new banks

2. What is market growth driven by?
A. competition with other lending institutions
B. the large number of credit card-issuing banks
C. consumer demand

3. How many credit card holders did Chinatrust have by March of 2002?
A. approximately 3 million
B. approximately 6 million
C. approximately 5 million

4. What is evidence of Taiwan’s near saturation of the credit card market?
A. unique financial services
B. the large number of credit card-issuing banks
C. potential risks that lending banks face

5. What is Taiwan becoming?
A. a more credit-based than cash-based society in terms of purchasing habits
B. more frugal and less concerned with cultivating personal tastes
C. less competitive marketwise


Score =


III. Post-Listening Exercise [Top]

Write a paragraph that makes an inference from statistics regarding a product or service by following this structure:

1. Briefly introduce a market trend. 簡述市場趨勢
2. Use statistics that reflect this market trend and its impact.運用反映市場趨勢的統計結果及其影響
3. State implications of those statistics. 統計結果的運用

4. Make a recommendation based on those statistics. 根據統計結果做成建議