有效撰寫英文行銷(Writing Effective Marketing Promotional English)


　
Exercise 611

Introducing an industry  工業介紹

　

I. Pre-Listening Exercise [Top]

Check the meanings of the following words and expressions:

  • cultivate

  • catered mainly to

  • privileged gentry class

  • local community needs

  • Red Cross Society

  • civil war

　

  • inflationary prices

  • unlicensed physicians

  • medical centers

  • regional hospitals

  • community hospitals

  • clinics

  • medical coverage

  • fiscal imbalance

  • bankruptcy

　

II. Listening Exercise [Top]

1. Listen to the conversation by pressing the "Play" button and then answering the following questions. Press the "Final score" button to check your quiz results.


1. How many regional hospitals operate in Taiwan?      A.  16                                                                         B. 70                                                                         C. 375

　

　

2. Why was a large island-wide protest march of medical professionals held this year?                          A. a severe fiscal imbalance, causing near bankruptcy and other problems for medical facilities that rely on NHI subsidies                                          B. the emergence of unlicensed physicians and poor quality medicines                                                          C. inflationary prices and scarcity of medicine

　

　

3. How long have medical practices and standards in Taiwan gradually improved?                                       A. since 1928                                                         B. since 1965                                                              C. since 1995

　

4. What was established in 1904?                               A.  the Japanese Red Cross Society in Taiwan          B. a medical department at National Taiwan University                                                                    C. a medical training institute in Taiwan

　

　

5. Why did Japan discourage its own physicians from practicing in Taiwan during its occupation of Taiwan? A. to cater mainly to Japanese governmental officials or the privileged gentry class in Taipei      B. to provide medical coverage for all Taiwanese residents                                                                   C.  to cultivate local medical talent

　

Score =

Post-Listening Exercise

Write a paragraph that introduces an industry

(工業介紹) by adopting the following structure:   

Briefly highlight the general characteristics of this industry in Taiwan.

Point out the difficulties encountered in industrial development.

Describe current activities of the particular industrial sector.

Elaborate on the available technologies that are employed by the industry.

Discuss the related research and development facilities in Taiwan, and how they assist/collaborate with that particular industry.

Outline the major research and development programs that are currently underway within the industry.

Provide a case example of industrial development.

( 此種產業在台灣的一般特色 a) 產業所面臨的困境 b) 簡述一或二個目前活動的重點; 產業採用的科技; 台灣相關的研究發展設備; 重要的研究發展專案; 產業發展個案的範例; 未來的發展 )