有效撰寫英文行銷(Writing Effective Marketing Promotional English)


 
Exercise 604

Introducing a technology 科技介紹


 

I. Pre-Listening Exercise [Top]

Check the meanings of the following words and expressions:

  • obstacles

  • complying with

  • Hackers

  • hesitant

  • Accelerated development

 

 

  • barriers to market entry

  • emerging markets

  • market positioning

  • pervades

  • remain abreast of

 


II. Listening Exercise [Top]

1. Listen to the conversation by pressing the "Play" button and then answering the following questions. Press the "Final score" button to check your quiz results.


1. Why must the workplace and even global commerce, governments and enterprises worldwide invest heavily in electronic commerce?
A.
 to increase national GDP and corporate competitiveness
B.
to integrate Internet-based services through technical support, marketing strategies, market positioning and collaboration with partners
C.
  to boost global commerce

 

 

2. What makes it impossible for enterprises to integrate their efforts with other manufacturers when complying with legal standards and attempting to better understand consumer behavior?                        A. the inability to ensure network security for online purchases                                                          B. difficulties in transaction and distribution          C.  inefficient computerization adopted by many enterprises

 

 

 

 

3. Why are customers hesitant to use credit cards online?
A.
difficulties in transaction and distribution             B. hackers                                                               C. obstacles to fully developing e-commerce

 

 

 

4. How can enterprises overcome barriers and engage in commercial activities as soon as possible?               A. by promoting brand image in emerging markets
B.
through accelerated development of e-commerce
C. by ensuring network security for online purchases 

 

 

 

5. Why did the Taiwanese government draft and legislate an electronic commerce policy in 1998?     A. to reduce barriers to market entry and increase returns on investment                                               B. to integrate Internet-based services through technical support, marketing strategies, market positioning and collaboration with partners                   C.   to remain abreast of global trends in e-commerce and protect the future the standing of Taiwan throughout the Asian-Pacific region

 


Score =

Post-Listening Exercise

Write a paragraph that introduces a technology

(科技介紹) by adopting the following structure:

Briefly explain the factors(internal and external) factors that influence development of this technology in Taiwan.

Point out the unique characteristics of this technology development in Taiwan.

List the objectives of how to further develop this technology.

Define the role of this technology in relation to environmental, manufacturing or technology problems.

Briefly summarize previous efforts to solve or alleviate above problems, along with the contributions and limitations of such efforts.

List applications of this technology made so far, highlighting any particular characteristics or features that are unique to Taiwan's circumstances.

( 影響台灣科技發展的因素; 科技發展的特色; 發展.科技的目標; 界定.科技的地位 a) 扼要解釋在環境,製造或科技方面的問題 b) 解決或改善問題的歷年成效; ( 註記:可列入特定領域內政府的特殊規定); 目前從事的應用科技 a) 應用科技的特色或特徵 b) 特殊的個案; 科技市場的契機; 繼續從事科技應用的未來挑戰 )