有效撰寫英文行銷(Writing Effective Marketing Promotional English)


　
Exercise 593

Introducing a compan公司或組織介紹


　

I. Pre-Listening Exercise [Top]

Check the meanings of the following words and expressions:

  • multidisciplinary approach

  • Internationally recognized experts

  • renowned

  • academia

  • broad expertise

　

　

  • pilot plant

  • entrepreneurial

  • a strong sense of

  • technical breakthroughs pioneered

　

II. Listening Exercise [Top]

1. Listen to the conversation by pressing the "Play" button and then answering the following questions. Press the "Final score" button to check your quiz results.


1. In what areas does Oxford Biosensors Corporation employ leading research scientists
A.  healthcare
B. electronics, materials science, electrochemistry and enzyme technology
C.  biosensor development

　

　

2.  What is an example of a technical breakthrough pioneered at Oxford Biosensors?                                A. medical diagnostic laboratory instrumentation     B.  a diverse range of low complexity, hand-held diagnostic products

C.  bioanalytical procedures

　

　

3. How has Oxford Biosensors generated a strong and growing intellectual property portfolio?
A.  by closely collaborating on results-oriented endeavors                                                                 B.  by drawing heavily upon the personnel and resources of Oxford University                                C. through successfully commercializing technologies developed in academia using funding from global investment sources

　

4. When was the pilot plant manufacturing facility of Biosensors established?                                              A.   in 2000
B.  in 2001
 C. in 2002

　

　

5. Why is the electrochemistry program at Oxford Biosensors particularly noteworthy?                        A. Significant resources have been invested in commercializing biosensor technologies.

  B. Oxford Biosensors provides medical diagnostic laboratories with accurate, efficient  and inexpensive devices.

  C.   Internationally recognized experts comprise the corporate advisory board.

　

Score =

Post-Listening Exercise

Write a paragraph that introduces a company (公司或組織介紹) by adopting the following structure:

Briefly overview the industry to which your organization belongs.

Describe your organization's mission as well as highlight its historical development.

Introduce the organizational structure.

If necessary, outline the organization's operating funds and (for non-profit organizations) the characteristics of each funding source.

Highlight recent technical accomplishments within the organization.

  • Point towards the organization's future directions.
( 簡要陳述組織所屬之產業的概況; 組織的使命; 組織的發展沿革; 組織的架; 特殊部門的發展現況;.組織最新的科技成就; 結論 )