Check the meanings
of the following words and expressions:
as evidenced by
large market potential
strong government backing
differentiate them from
1. Listen to the
conversation by pressing the "Play" button and then answering
the following questions. Press the "Final score" button
to check your quiz results.
How much in revenues did the
radiation oncology sector in Taiwan generate in 2004?
between $NT 150 million to
$400 billion dollars
between $NT 500 million to 1
over 1 billion dollars
2. Why have hospitals with
radiation oncology departments expressed strong interest in
adopting the latest technological applications?
the large market potential and strong government backing
Given a four-point based market strategy that can help clinical
oncology departments equip management professionals with
appropriate and efficient marketing policies
an intensely competitive global market that emphasizes
state-of-the-art medical instrumentation and professionalism
What does the four-point based marketing strategy focus on?
A. state-of-the-art medical
instrumentation and professionalism
radiation pharmaceuticals and
What do instrumentation companies strive to do?
radiation oncology departments in Taiwan for an intensely
competitive global market
efficiently use available resources and identify effective
clinical radiation oncology departments equip management
professionals with appropriate and efficient marketing policies
is there an increasing market demand for?
promotion strategies with unique features that differentiate
them from other products
an increasing number of technologies available to radiation
advanced cancer therapeutic treatment strategies
Write a paragraph that describes
a project to develop a product or service (專案描述
) by adopting the following structure:
Provide the rationale for taking on the project.
Present market data that justifies the project's
Spell out the immediate and long term goals of
Describe the project's distinguishing features,
while pointing out the strategy employed to successfully
Conclude the presentation by pointing out the
anticipated merits of the project and the positive impact that
it will have.