有效撰寫英文行銷(Writing Effective Marketing Promotional English)


　
Exercise 587
 Describing a Project for Developing a Product or Service 專案描述

　

I. Pre-Listening Exercise [Top]

Check the meanings of the following words and expressions:

  • precise

  • to combat cancer

  • the potential of

  • operational costs

  • shrinking

　

　

  • A recent advance

  • cancer patient survival rates

  • therapeutic treatment systems

  • for further understanding

  • preliminary results

　

II. Listening Exercise [Top]

1. Listen to the conversation by pressing the "Play" button and then answering the following questions. Press the "Final score" button to check your quiz results.


1. What does tomotherapy provide valuable information regarding?
A.  many unexplored areas in radiation oncology
B. tumor changes during radiotherapy
C.  the size, shape and intensity of the radiation beam

　

　

2. How many patented technologies does Tomotherapy Incorporated hold in this area?                                   A.    65                                                                       B.    70

C.     75

　

　

3. What delivers a fan beam of photon radiation as the ring turns?
A. a linear accelerator                                            B. a multileaf collimator                                              C. TomoImage

　

　

4. Who does the Cancer Center at NTU plan to collaborate with?                                                         A.  lung cancer patients
B. radiation oncologists
C. Professor Thomas Rockwell Mackie and Paul J. Reckwerdt

　

　

5. What does the precision of tomotherapy offer? A.   The ability to determine whether a tumor is shrinking

  B. therapeutic potential for cancer patients ineligible for radiotherapy

  C.   available resources to combat cancer

　

　

　

　

　

　

Score =

Post-Listening Exercise

Write a paragraph that describes a project to develop a product or service (專案描述 ) by adopting the following structure:

Provide the rationale for taking on the project.

Present market data that justifies the project's feasibility.

Spell out the immediate and long term goals of the project.

Describe the project's distinguishing features, while pointing out the strategy employed to successfully complete it.

Conclude the presentation by pointing out the anticipated merits of the project and the positive impact that it will have.

(專案的背景; 市場的訊息; 專案的目標; 專案的重要特色; 專案的策略; 專案的動向)