有效撰寫英文行銷(Writing Effective Marketing Promotional English)


　
Exercise 585
 Describing a Project for Developing a Product or Service 專案描述

　

I. Pre-Listening Exercise [Top]

Check the meanings of the following words and expressions:

  • outsourced

  • impelled

  • newly emerging market

  • initial investment

  • customer base

　

　

  • recently merged

  • to evolve

  • on-line queries

  • personal health tips

  • standard payment method

　

II. Listening Exercise [Top]

1. Listen to the conversation by pressing the "Play" button and then answering the following questions. Press the "Final score" button to check your quiz results.


1. What percentage of all hospitals in Taiwan outsourced their information system needs eight years ago?
A.  more than 10%
B.  around 10%
C.  less than 10%

　

　

2. What impelled Taiwanese hospitals to computerize their operations?                                                         A.  the establishment of the National Health Insurance scheme in 1995                                           B.   the trend of credit cards becoming a standard payment method                                                           C.  the emergence of many information technology firms

　

　

3. How many clinics comprise the customer base for the information technology sector?
A. 2500                                                                   B.2600                                                                 C.2700

　

　

4. How many medical information-oriented websites are there globally?                                                       A. over 100,000
B. over 1,000
 C. over 10,000

　

　

5. Why did Real-Sun design IC-based duplicate cards for medical treatment?                                             A. concerns regarding how to provide access to electronic journals

  B. concerns regarding how to protect client information in an IC card format

  C.   governmental policy aimed at upgrading the computerized capabilities of hospitals

　

　

　

　

　

　

Score =

Post-Listening Exercise

Write a paragraph that describes a project to develop a product or service (專案描述 ) by adopting the following structure:

Provide the rationale for taking on the project.

Present market data that justifies the project's feasibility.

Spell out the immediate and long term goals of the project.

Describe the project's distinguishing features, while pointing out the strategy employed to successfully complete it.

Conclude the presentation by pointing out the anticipated merits of the project and the positive impact that it will have.

(專案的背景; 市場的訊息; 專案的目標; 專案的重要特色; 專案的策略; 專案的動向)