有效撰寫英文行銷(Writing Effective Marketing Promotional English)


 
Exercise 581
Describing Product or Service Development 產品或服務研發

 

I. Pre-Listening Exercise [Top]

Check the meanings of the following words and expressions:

  • health conscious

  • routine physical examination

  • MRI examination

  • normal daily routines

  • prescribed medications

  • accompanied by relatives

  • precautions

  • attending physician

  • medical technologists

  • strained

 


II. Listening Exercise [Top]

1. Listen to the conversation by pressing the "Play" button and then answering the following questions. Press the "Final score" button to check your quiz results.


1. How long does an MRI exam typically last?
A.
 from 5 to 15 minutes
B.
  from 20 to 45 minutes
C.
  from 45 minutes to an hour

 

 

2. What does the magnetic chamber include?              A.an intercom system                                               B. a contrast agentj

C. axial, sagittal and coronal observations

 

 

 

3. What is the average income in Taiwan?
A.
$US 13,000                                                         B. $US 18,000

  C. $US 19,000

 

 

4. Why have Taiwanese become more health conscious and recreation-oriented?                                              A. a strong economy
B. 
advanced medical procedures
C. improved living standards

 

 

5. What are patients free to do?                              A. consult with the attending physician or medical technologists

  B. have their relatives accompany them

  C.  lie in a supine position and remain still

 

 

 

 


Score =

Post-Listening Exercise

Write a paragraph that describes product or service development (產品或服務研發)  by adopting the following structure:

Current status of product or service development

Market value

Unique features and characteristics of product or service development

Major manufacturers of this product or service in Taiwan

Rationale for further product or service development in this area

( 產品開發的現階段狀況; 市場的評價; 產品開發的獨創性和特色; 台灣同類產品的主要製造廠商; 在既有領域下未來產品開發的原因 )