有效撰寫英文行銷(Writing Effective Marketing Promotional English)


　
Exercise 576
 Forecasting Market Trends 預測市場趨勢

　

I. Pre-Listening Exercise [Top]

Check the meanings of the following words and expressions:

  • Continuous technological advances

  • rear seat entertainment systems

  • future automobile design

  • appeal

  • exterior accessories

  • profitable period

  • catering to

  • individual preferences

  • entertainment functions

  • commercial success

　

II. Listening Exercise [Top]

1. Listen to the conversation by pressing the "Play" button and then answering the following questions. Press the "Final score" button to check your quiz results.


1. Where was the MARCH car brand launched in 1993?
A. in the United States
B. in Japan
C. in Taiwan

　

2. When does the average car owner purchase a new model?
A.every five years                                                    B.every ten years

C. every eight years

　

3. How have continuous technological advances popularized the installation of digitalized consumer products in automobiles in Taiwan?
A. through a Japanese parent factory

  B. from telematics to rear seat entertainment systems

  C. through ethnic appeal and numerous exterior accessories

　

4. What car brand is intended to appeal to younger car drivers?

A. March
B. Matiz
 C. Solio

　

5. Which automobile corporation focuses on cars with less than 1000CC horsepower? 

A. Formosa

  B. Suzuki

  C. Nissan

　

6. Which is the leading car brand in Taiwan in terms of production and sales?

A. Nissan

  B. Hyundai

  C. Suzuki

　

　

Score =

Post-Listening Exercise

Write a paragraph that forecasts market trends (預測市場趨勢) for a product or service by adopting the following structure:

Briefly state the rationale for developing this product.

In describing the financial aspect of developing this product, point out the market trends in the area of development.

Visually depict the organization's strategy and approach to developing the product.

Summarize market survey results, particularly in terms of the product's commercial potential and categories of product application.

( 開發此產品的原因; a. 科技層面 (1) 相關產品 (2) 潛在利潤 b. 財務層面; 開發領域的市場趨勢; 產品開發的組織策略和方案 a. 策略的界定（包括最高目標及主要重點）b.  執行策略方案的界定; 市場調查 a. 產品的商業潛力 b. 產品運用的範疇 )