有效撰寫英文行銷(Writing Effective Marketing Promotional English)


　
Exercise 573
 Forecasting Market Trends 預測市場趨勢

　

I. Pre-Listening Exercise [Top]

Check the meanings of the following words and expressions:

  • prioritize

  • national development strategies

  • sustained economic growth

  • epidemics

　

　

  • vaccine development

  • immunity

  • local market scale

  • penetrating

  • foster its competitiveness

  • patented technologies

　

II. Listening Exercise [Top]

1. Listen to the conversation by pressing the "Play" button and then answering the following questions. Press the "Final score" button to check your quiz results.


1. How has the Taiwanese government prioritized the biotech sector in national development strategies?  
A. by focusing on the pharmaceutical industry
B. by emphasizing the need to promote immunity in the community
C. by offering numerous incentives for investment

　

2. What heightened concerns over Taiwan’s inability to effectively prevent epidemics and treat infected patients?                                                                      A.  the lack of research and development capabilities                                                                   B.  the SARS crisis in 2003

C. incomplete clinical research and product trials

　

　

3. Why is the local biotechnology market scale small?
A. the inability to effectively prevent diseases

  B. the inability to develop a successful vaccine

  C. owing to limited success in penetrating the household market

　

　

4. How should the biotechnology sector foster its competitiveness?

A. by strengthening its research capabilities
B. by making the industry a potential engine of sustained economic growth                                           C. by raising awareness of the need to effectively prevent diseases

　

　

　

5. Where are examination reagents, medical supplies and medicaments key areas for development?        A. in the biotech sector

B. in the pharmaceutical industry

C. in the community

　

　

Score =

Post-Listening Exercise

Write a paragraph that forecasts market trends (預測市場趨勢) for a product or service by adopting the following structure:

Briefly state the rationale for developing this product.

In describing the financial aspect of developing this product, point out the market trends in the area of development.

Visually depict the organization's strategy and approach to developing the product.

Summarize market survey results, particularly in terms of the product's commercial potential and categories of product application.

( 開發此產品的原因; a. 科技層面 (1) 相關產品 (2) 潛在利潤 b. 財務層面; 開發領域的市場趨勢; 產品開發的組織策略和方案 a. 策略的界定（包括最高目標及主要重點）b.  執行策略方案的界定; 市場調查 a. 產品的商業潛力 b. 產品運用的範疇 )