有效撰寫英文行銷(Writing Effective Marketing Promotional English)


　
Exercise 571
 Forecasting Market Trends 預測市場趨勢

　

I. Pre-Listening Exercise [Top]

Check the meanings of the following words and expressions:

  • classroom instruction

  • time constraints

  • accessibility

  • interoperability

  • digital content

  • Commercial strategies

  • market orientation

  • multidisciplinary professionals

  • asynchronous learning

  • vocational training

　

II. Listening Exercise [Top]

1. Listen to the conversation by pressing the "Play" button and then answering the following questions. Press the "Final score" button to check your quiz results.


1. What has e-learning in Taiwan recently emerged as a highly promising learning medium?
A. for digital content applications
B. for enhancing traditional classroom instruction  
C. for constructing personal learning environments

　

2. What do Internet-based English learning websites commonly adopt?
A. the sharable content object reference model        (SCORM)                                                                      B.professionals in art design, information technology, marketing and curriculum design

C. personal learning environments

　

3. How much in revenues did the e-learning market in the United States generate in 2003?
A. US$ 500,000,000

  B. US$ 300,000,000

  C. US$ 400,000,000

　

　

4. In what area does e-learning represent a highly promising area?

A. Internet-based English learning websites
B.  the SCORM standard
 C. digital content applications

　

　

5. How are learners able to enhance their competitiveness in school and at work?

A. through interactive websites

  B. through the Greater China market

  C. through potential revenues

　

　

　

Score =

Post-Listening Exercise

Write a paragraph that forecasts market trends (預測市場趨勢) for a product or service by adopting the following structure:

Briefly state the rationale for developing this product.

In describing the financial aspect of developing this product, point out the market trends in the area of development.

Visually depict the organization's strategy and approach to developing the product.

Summarize market survey results, particularly in terms of the product's commercial potential and categories of product application.

( 開發此產品的原因; a. 科技層面 (1) 相關產品 (2) 潛在利潤 b. 財務層面; 開發領域的市場趨勢; 產品開發的組織策略和方案 a. 策略的界定（包括最高目標及主要重點）b.  執行策略方案的界定; 市場調查 a. 產品的商業潛力 b. 產品運用的範疇 )